Puremix provides an online video and subscription service offering our members a selection of music related tutorials, newsletters, blog, our player for viewing the Content (the "Video Player") and other content (collectively, the "Content"). Our video service, including the Content, our player for viewing the Content (the "Video Player"), and any other features, tools, applications, materials, or other services offered from time to time by Puremix in connection with our business, however accessed, are referred to collectively as the " Puremix Services."
The Content is available for permissible viewing on or through the following (collectively, the "Properties"):
i. The puremix.net website (the " Puremix Site");
ii. Puremix 's affiliate and distributor websites;
iii. Other websites where users or website operators are permitted to embed the Video Player; and
iv. Puremix authorized applications, features or devices.
Certain Puremix Services are provided to you free-of-charge. There are some other Puremix Services that, if you are interested in accessing them, will require payment by you.
• Information you give us, such as during registration or subscription;
• Information automatically collected when you visit the Puremix Site or use the Puremix Services, such as via cookies; and
• Information from other commercially available sources, such as data aggregators and public databases, or our business partners.
In addition, Puremix automatically collects information about your interactions with the Puremix Site and the Puremix Services. For example, Puremix automatically collects information about your interactions with video content on the Puremix web site. In addition, Puremix automatically receives and records information from your computer and browser, including your IP address, software and hardware attributes, the page you request, and cookie information, as discussed below in the section titled.
Puremix may display targeted advertisements based on your activities in connection with the Puremix Services, which we obtain through cookies and other information about you that we have collected, such as your interests. Puremix also may receive information from third parties about you and your activities on other sites that we use for the purpose of serving relevant advertisements to you in connection with the Puremix Services.
Puremix with diplay or view a targeted ad, although advertisers (including ad serving companies) may assume that people who interact with, view, or click targeted ads meet the targeting criteria. Please note that we may share aggregated and non-personally identifiable information with our advertisers so they can measure the effectiveness of advertisements viewed in connection with the Puremix Services. For example, we may tell advertisers the number of users who clicked on a particular advertisement.
Some advertisements displayed in connection with the Puremix Services also may contain cookies set by third party Internet advertisers.
A user might by directed to the Puremix site through coupons or hyperlinks provided by affiliated companies and third-parties distributors. In order to measure, identify and store the origin of such user, Puremix may store cookies on you computer.
We may use your personally identifiable information to:
i. Provide you with promotional information about Puremix's features, services, and other offerings that may be of interest to you; or
ii. Provide information or offers to you that are related to the Puremix Services on behalf of Puremix's business partners .
Only with your consent, we also may share your personally identifiable information (such as username or email address) with advertisers, business partners, and other entities that are not affiliated with Puremix who would like to send you promotional information about their products and services directly.
If we sell all or part of our business, or make a sale or transfer of assets, or are otherwise involved in a merger or business transfer, or in the unlikely event of bankruptcy, we will transfer your personally identifiable information to one or more third parties as part of that transaction.
Aggregate data is information that we collect on an individualized basis (for example, statistics about which videos you watch) but subsequently use in aggregate form (that is, in a way that combines information about individuals together so that no individual is identifiable). We may use aggregate data for a variety of purposes, including for research or analysis, website administration, advertising, and promotional purposes. Although aggregate data may be based in part on personally identifiable information about you (for example, we may want to know the general age range or country of residence of visitors watching videos on our site), it does not identify you personally.
We may share aggregated information with various affiliated and unaffiliated entities. For example, IP addresses are used for system administration and to provide anonymous aggregated data to advertisers about the volume of use on the Puremix Services and the specific Puremix Services in which users are most interested. We also may share information about our users with advertisers so they can measure the effectiveness of advertisements viewed on the Puremix Services. For example, we may tell advertisers the number of users who clicked on a particular advertisement. Because this form of data does not identify particular users, these third parties will not be able to contact you based solely on this data.
We use reasonable physical, technical, and administrative measures to safeguard personally identifiable information in our possession against loss, theft and unauthorized use, disclosure, or modification. We also take steps to ensure that only those Puremix employees, agents, and contractors who have a legitimate business reason to obtain access to your personally identifiable information are granted access.
Despite these efforts, please note that no data transmission or storage can be guaranteed to be 100% secure. We want you to feel confident using the Puremix Services but we cannot ensure or warrant the security of any information you transmit to us.